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The Validation Institute - an organization created to provide "unbiased, data-driven insights on healthcare solutions and services by validating performance claims made by solution providers and educating purchasers to drive transparency in the marketplace" - has launched a FoodMed Certified Program, which is designed "to vet and verify the effectiveness and evidence base of nutrition-based tools and solutions that claim to enable individuals and employers to improve health outcomes."

Food med Certified's founding members include Sifter,  Albertsons, Avēsis, Mom's Meals, and Uber Health.

Full disclosure:  Sifter is a valued MNB Charter Sponsor.

Validation Institute CEO Benny DiCecca said in a statement that "FoodMed Certified's mission to promote the use of food as medicine in the prevention and intervention of illness by validating proven solutions that enable people to better manage their health through tools and nutritious food programs."   The company said that "FoodMed Certified delivers added transparency and improved decision-making for employers, healthcare organizations, and patients, and assurances that through Validation Institute's tried and true validation framework, that FoodMed Certified programs have undergone an extensive, evidence-based review, with clear measurement standards."

KC's View:

One of the reasons that I was so excited when Sifter became an MNB Charter Sponsor is that I totally believe in the goal or reducing friction in the shopping experience.  Allowing consumers to literally sift out products that are irrelevant to their lives - whether for nutrition, religious, or other reasons - is an enormous step forward in eliminating friction that affects the customer experience every day.

The Validation Institute and its FoodMed Certified Program strikes me as another step on this worthy path - helping to eliminate noise, misinformation and disinformation so that consumers can make intelligent, informed decisions.  Noise can be an enormous source of friction, and more that responsible organizations can do to reduce it, the better.