• Walmart yesterday announced a new partnership with NBCUniversal that allows viewers "to 'shop the moment' on Peacock for the first time. Fans can shop directly from the retailer while tuning in to Bravo’s 'Below Deck Mediterranean' season 8 the next day on Peacock. On certain dates, customers will be able to browse Walmart products inspired by those the crew members and guests use – from table settings to cookware in the galley, and yacht-life looks.
"The shoppable episodes will air on Peacock Nov. 7, Dec. 5 and Dec. 12. When customers find something they love during an ad break, they can simply press arrows on the remote to browse the interactive onscreen product carousel and scan a QR code to easily checkout on Walmart.com."
According to the announcement, "The shoppable episodes are enabled by NBCUniversal's Must ShopTV Ad Innovation and Walmart's seamless web checkout. Powered by KERV Interactive, Must ShopTV uses AI technology to identify objects within the scene of a show, enabling viewers to shop products featured in or inspired by the content they’re watching. So, after the chief stew serves the sit-down dinner using dishware, viewers will be served a shoppable ad unit where they can shop similar dishware on Walmart’s site, at the affordable price point viewers love Walmart for. Plus, items are paired with Walmart’s inventory, so viewers will only see options that are readily available to purchase."
In a prepared statement, William White, chief marketing officer, Walmart U.S., said that "by expanding our shoppable TV footprint with NBCUniversal, we're pairing our incredible product assortment with some of their most talked-about content so our customers can quickly purchase items inspired by their favorite cast members while they're watching."