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Amazon is out with its first 2024 holiday ad, entitled "Joy Ride," accompanied by an instrumental version of The Beatles' "In My Life."

The ad already is live in the UK and Europe, and will start being broadcast in the US next week.

KC's View:

Terrific little commercial.  I can't help but feel like it is a little early for holiday advertising, but that may just be me - after all, Thanksgiving is two weeks from Thursday.