business news in context, analysis with attitude

Frank Borman, who commanded the Apollo 8 spacecraft in the first-ever orbit around the moon, establishing the viability of a moon landing that would take place just seven months later, has passed away.  He was 95.

Borman, who also commanded Gemini 7 in 1965, became the chairman of Eastern Airlines after his retirement from the Air Force, and was known for helping to steer the company through tortuous financial times as well as for commercials in which he said, "We have to earn our wings every day.”

KC's View:

That phrase - "We have to earn our wings every day" - reflects an attitude we talk about all the time on MNB.  A reputation is something you had yesterday, and every day companies have to earn it all over again.  No room for complacency - not if you actually want to compete.