In New York City, FAO Schwarz is offering customers the ability to get access to the store, complete with guided tour, a couple of hours each morning before it opens to the public. The cost: $260, all of which goes to a charity, "Candlelighters NYC," which provides emotional and financial support to children with cancer.
All of which is great. And it gave KC an idea for how retailers can offer a new service that will differentiate them in the eyes of their shoppers.
