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TechCrunch reports that "Walmart is holding a 'Rollbacks and More' sale event from October 10 to 13 to counter Amazon’s Prime Early Access Sale. Last week, Amazon announced that it’s holding a Prime Day-like sales event on October 11 and 12, marking the first time that the online retail giant will host two sales events exclusively for Prime members in the same year. Walmart is now looking to counter Amazon’s sale with its own savings event.

"The company’s sales event will include discounts on top gifts and electronics, home, toys, fashion and more. Discounted items will include TVs, Apple Watches, air fryers, robot vacuums, heaters and more. Amazon has also said it will offer deals across all top categories, including electronics, fashion, home, kitchen, pets, toys and Amazon devices."

KC's View:

I'm sure that there will be a lot of retailers deciding to take advantage of the moment and prime their own sales pumps.  Makes sense - one doesn't want to cede the moment, and the sales, to Amazon.