Today, a conversation with MatthewLee Sawyer, author of "Make it In America: How International Companies & Entrepreneurs Can Successfully Enter & Scale in US Markets." I was interested to talk to Sawyer because I've had a chance to cover a number of failed attempts over the years - from Tesco to Carrefour to Auchan - as well as some successes. And I was wondering what American entrepreneurs looking to start and scale businesses might be able to learn from all of these scenarios.
If you'd like to listen to this conversation as an audio podcast, click below.
"Make it In America: How International Companies & Entrepreneurs Can Successfully Enter & Scale in US Markets," is available on Amazon, at the iconic Portland independent bookstore Powell's, on Bookshop.org, and wherever books are sold.